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Geoff McDonnell

Franchise Consultant

Geoff brings 28 years experience in the development and operation of franchise systems in Australia. He has been integral to the launch and success of a multitude of franchised brands and contributes to the success of the franchising sector more broadly through his passion for helping businesses thrive. Geoff is a trusted advisor to business leaders around the world and brings his authenticity, fearlessness, and active listening to all situations.

Geoff has direct experience in developing brands from the ground up and lectures within the Diploma of Franchising across Australia & New Zealand. He applies strategic planning and business development tactics, as the current Owner of Consulting firm Business Essentials.

As Franchising Consultant to OsteoStrong Australia, Geoff is a highly valued member of the national leadership team, directly contributing to the success of OsteoStrong businesses at every level. Geoff is the first point of contact for potential franchisees seeking to join the OstrongStrong family.


  • Diploma in Franchising
  • Certificate IV in Training & Development
  • Certified Management Consultant
  • Masters of Business Administration


  • His children and family
  • All sports
  • Community service
  • Politics
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